Contact Marcus Diedrich
Marcus pulls experience from multiple sectors including hospitality, special events, and entertainment industries, where he managed multi-million dollar marketing budgets. He lends his knowledge of complex marketing strategy and media buying to our clients.
Marcus Diedrich is FifthColor’s Vice President of Marketing Strategy. Marcus hails from the small town of Hilbert, WI and attended Lakeland University to earn his degree in Business and Hospitality Management with an emphasis in Marketing in 2014.
Marcus began his marketing career at Blue Harbor Resort and Conference Center, where he leveraged his passion in marketing to elevate his position until eventually leading the marketing initiatives for all Blue Harbor Resorts properties. In his time at Blue Harbor, Marcus managed the internal marketing team and creative advertising efforts. He also worked directly with agencies to place multi-million-dollar annual media buys. Representing Blue Harbor, Marcus served as the Marketing Chair for the City of Sheboygan’s Business Improvement District (BID). Marcus also maintained a seat on the Board of Directors and Executive Committee aiding the BID in re-branding and marketing for businesses within the district.
Marcus joined the team in January of 2019. “This was an opportunity for me to advance my career in marketing and surround myself with other marketing-minded individuals,” he says about the change. “After having the opportunity to work with the extremely talented marketing team in the past, I knew this was a team that I wanted to be a part of.” Marcus brings a myriad of knowledge and skills to FifthColor. He has extensive experience in SEO management, media buying, project management, digital marketing, and managing budgets to optimize purchasing ROIs. One of Marcus’ key strengths is evaluating different forms of media to decide what marketing tactics will achieve goals and foster success.