Life is better with a good butcher! Miesfeld’s Triangle Market needed a brand strategy that could help define a new era while remaining true to their roots of friendly customer service and quality meats.
With new ownership and the opportunity to grow the company further, Miesfeld’s needed a strategic plan to continue its strong reputation as a leader in quality-guaranteed meats. Following our Brand Asset Valuator analysis, we identified the need to monitor Miesfeld’s differentiation and relevance with their core consumer segment. It was now our job to keep the brand from entering the declining phase.
At Fifth Color, our brand strategies are deeply immersive, and Miesfeld’s was no exception. We began by surveying over 650 customers and conducting 15 hours of interviews with each employee, manager, and owner of Miesfeld’s. We then dove into industry research and generated in-depth marketing, social, packaging, competitor, color, and website audits to understand Miesfeld’s current brand.
Our expert brand strategists then determined Miesfeld’s point of differentiation, brand promise, brand personality, brand pillars, and brand architecture that would grow the company further while staying true to its roots. We helped Miesfeld’s eliminate the guesswork out of their marketing.P a c k a g i n g
15 Hours of Interviews
650 Customers Surveyed
244 Hours on Brand Strategy
95 Hours on Design
We added content and communication strategies that outlined internal and external media channels to make this strategy actionable and impactful. Our designers, concepted several updated logo options along with collateral and packaging that better incorporate the brand’s new identity. Today, we continue to help Miesfeld’s grow, implementing new brand strategy, and execute their marketing.