Search Engine Optimization
A historic community bank in Waldo, Wisconsin needed help defining their brand identity while preparing a sustainable marketing strategy that leveraged social and traditional advertising centered around their ideals and core brand pillars.
We didn’t have to become banking experts, but we did anyway, and that’s why we’ve created a lasting relationship with Waldo State Bank since 2017. Waldo State Bank originally came to FifthColor for marketing assistance, but their requests quickly expanded, and so did the relationship.
At FifthColor, we get to know our clients and the industry inside and out to become the experts they can depend on to provide strategy, creative design, marketing, even down to what kind of cell phone to purchase. By taking this approach, we have been able to conduct a data-driven brand strategy, custom website, a marketing strategy that is continually being evaluated to keep up with economic trends, and so much more. We stay agile to meet their needs. We never set them up for failure or leave them hanging, always making ourselves available to answer their questions.
Facebook: 56.28% increase
Instagram: 41.8% increase
LinkedIn: 37.2% increase
Search Engine Visibility: 8% increase
Eblast CTR: 3% above industry standard
As experts, we provide Waldo State Bank an education that sets them up for success—delivering a sustainable marketing strategy that creates strong, lasting connections with their target demographics.